Tag Archives: numbers

help people see how their help can help.

$1,276,144.44

That’s how much our church owes the bank.

It’s a mortgage. We doubled the size of our building a few years back, with classrooms and offices and youth space and a gym. The people here did a great job of seeing what they needed and planning it and raising funds.

But this isn’t a story about the building. It’s a story about the number.

We are in the middle of a capital campaign. On the first Sunday of the campaign we wanted to tell the story clearly and simply. We wanted to tell the amount.

In early drafts, we talked about the fact that we had said $1.3 million in one place and $1.2 million in another. As we started to decide which it was, we agreed that the best thing to do–the simplest line to draw in the sand–was the loan balance as of the Friday before.

$1,276,144.44

And so we showed that number on the screen, read it a couple of times. It’s a long number to read.

It’s also a very powerful number to show to a group of people who are all ages and socioeconomic levels. I didn’t understand how powerful until I watched the video.

Sitting still, listening to my own voice, I realized that if we had said that we were raising $1.3 million, most people watching would have struggled a bit with how much they could give, how much their little bit would matter.

As soon as we needed $144.44, everyone could see that they could help with at least forty-four cents. Everyone. Even the person with only two quarters in their pocket.

When you have a big project, see if there’s a way to simply describe it so anyone could say, “my little bit matters.”

——

If you are curious, here’s the video.

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