I looked at the post.
I had a chance to win a free copy of the software. All I had to do was download the trial, use it to take a picture, and link to the picture. It is incredibly simple. And I love my current simple version of the product (Jing).
I almost did it.
And then I thought about the time that the process would take and the distraction it would be from the work I’m supposed to be doing.
But it’s free.
And then I remembered the times that I have, for various free things, entered the contest. I’ve written the post. I’ve retweeted the offer. I’ve filled out the form and sent it in. And then I’ve waited. And wondered. And looked at the other entries. And imagined what I would do with the prize, what I could do with the prize.
I’m long past knowing that companies do this for my information. They get an email address, they get traffic, they hope to get access to my followers. And I’m actually fine with that. It’s a transaction.
But I’m only beginning to understand the cost of the distraction. There is a huge cumulative opportunity cost.
What could I have done with that undivided attention that I just spent on a contest, on a drawing?
I’d write more, but I have to get back to work.