It is perpendicular to the street, allowing people to read one side going one direction and the other side when they are going home.
We never use cute sayings that offend at least as many people as they encourage. We just try to inform.
Earlier this week, I was asked how to announce two events that are happening this weekend. Both needed mention. If we condensed them so much that they would fit on one side, however, no one would understand them.
So I said, treat it like a piece of paper. And so, as you can see, we did.
Happy Friday afternoon everyone.