Emilio was an associate pastor. Pews were his business. But these were different. They were box pews, benches with sides, benches with doors.
He was visiting this church for a concert. It always intrigued him to see how other churches did things, how they were built, how they sounded. He always looked at the print materials, looked for clues about how they did what they did. It gave him the opportunity to think about church.
This evening, staring at the box pews, was no different. He knew that these neat, civilized, regular cubicles weren’t how they had started. After the reformation, in the British Isles in particular, people brought in seating, they built boxes, treating them as little personal spaces in the public space of church. It was a way to have privacy, to maintain family space. It didn’t hurt that they blocked out the breezes that blew through the cold buildings. But it didn’t help to break down barriers.
As he stared at them, Emilio pictured the cubicles in his own church, and in many other churches. This time they weren’t around families. They were around generations, around interest groups, around social strata. There were groups that went into their cubicles every Sunday, with walls around them.
Sometimes that was fine. Sometimes it wasn’t.
But the challenge it posed for Emilio tonight was huge. He kept hearing about the importance of communication. He kept hearing people talk about wanting to know what was happening at the church, what great things were going on. He kept hearing people talk about the importance of vision, of knowing what is going on.
His project was to give everyone access to the information they needed to grow, in formats and frequency that helped them feel like they belonged to the community, to the tribe.
And he knew that they were trying. There were weekly bulletins, biweekly mailers, web updates, a facebook group, Sunday school class email prayer chains. There were displays in the hallways, announcements in the services, notes on clipboards in classrooms. There was a limited circulation enewsletter. There were hundreds of pieces of information. And there were people who said they never heard what was going on who, when questioned, acknowledged that they didn’t read the newsletter.
Emilio, self-styled “social media pastor“, knew that there were tremendous opportunities for conversation using new technologies. But he was also aware that a significant number of people in the congregation didn’t want to be part of those technologies. The ages of the congregation spanned a century. The income likely spanned 6 figures. The education ranged nearly as far.
He knew the social media options. He used them. But it wasn’t a social media congregation. It was a people congregation. And his responsibility was not to social media. It was to the people and to God.
As Emilio stared at the box pews, he knew that although the people sat in chairs and pews, they might as well be in cubicles…or silos.
One core message, a hundred applications, a thousand different mailboxes.
What could he do?