I listened to Seth Godin talking to leaders of nonprofits this week. It was a conference call, made available through fundraising123.org. Take the time to listen to it.
I’m still wrestling with the implications of his closing comment.
“How dare you take all your time and your effort and your energy and the good work that has come before, and settle for just good enough stuff because your executive director is a twit. How dare you build a mediocre website or continue with this mailing approach because it’s what you’ve always done when so much hard work, by you and others, so much good work remains to be done. I think each of us has an obligation to get uncomfortable, to push to the edges, and to do stuff worth talking about because we’ve come so far that it would be a sin to stop right now.”
Download the audio here.
ht: marc pitman