8 ways people talking about intentional social media strategy may be right.

jon and texasYou know, them. The people who suggest that you can be thoughtful and strategic about this blogging stuff. I mean, the people:

  1. like Joanna Young, who suggests that you can generate a month’s worth of posts in 30 minutes. She talks about creating a mindmap with the theme of your blog. I tried it one day, while driving. I wrote one phrase, “affirming words” on the middle of a post-it index card. I generated 5 post topics in four minutes. They wrote themselves quickly and they actually were thoughtful and connected and significant.
  2. like Liz Strauss, who suggests that you can build an editorial calendar for different days, and that you can map out a month of blogging activities and control your blogging time rather than having it control you. A month ago I started a theme for Sundays. I’m working through the week the same way. (Note: the calendar idea is near the bottom of the post. It stayed with me for months before I realized that I could do it, too.).
  3. like Chris Brogan, who suggests that you stop just thinking about your personal brand and instead, actually do specific things in social media. I discovered that I have several things covered, but that I need to be more specific about a few more.
  4. like Becky McCray, who says that we need to learn to say no. Actually, Becky has said a lot of things to help me focus, but that’s one collection.
  5. like Rob Hatch, who is proof that people on the other end of social media are people. There are other examples, and you know who you are, but who’d have imagined Brogan’s and Hatch’s and Swanson’s in the same physical space at the same time?
  6. like Cheryl Smith who started a blog intended for public consumption but didn’t tell anyone about it until she had written enough posts to prove to herself she could. That kind of patience has borne fruit for her. (And she let me look ahead of time and helped me find some words from Isaiah that I had been trying to remember for months.)
  7. like Paul Merrill, who I finally believed about turning off the comment approval. It has freed up conversation wonderfully. (In the process, I also finally got wordpress set to email me each comment so I know. It hadn’t been working before.)
  8. like these faces who remind me by their daily patience and love that the core of social media is the social, not the media.

15 responses to “8 ways people talking about intentional social media strategy may be right.

  1. Mr. Swanson, first of all I am an alum from The University of Texas at Austin so I love your mug! Second, I agree with your points and I am trying to utilize them in my blog. Hope to hear back from you and I am wondering if you an alum as well.

  2. Hey Andy!

    Hook ’em horns! I was a grad student in residence from 82-85, finally finished in 88. (and was born in Minneapolis.)

    It’s nice to have someone recognize the mug as Texas.

  3. Hey Jon,
    Once again let me add Hook Em Horns. We need to get you a new glass with a newer looking logo though ; -). Chris Brogan sent me your way. Wanted to share what we are doing with non-profits using social media over at our blog.

    – Dave

  4. It’s great to hear from a longhorn all the way up in Minneapolis. I graduated in ’07. I will be reading your posts and if you have any tips for my blog I would love to hear them.

  5. David – you know Connie Reece, right? I saw sharinghope.tv through her comments and Susan Reynolds I think. It is an amazing concept. Thanks for stopping by.

    Thanks, Andy. Although I’m a boomer (and therefore could feel attacked by your last post :)) I like your approach. I’ll head over again.

  6. What a great post! Thank you so much for helping remind us what is really important and key in social media and acknowledging some great bloggers out there in the process. 🙂 And I must give a nod to Chris Brogan for promoting this post on Twitter, too!

  7. thanks Meredith. I’m always grateful to Chris and to this community.

  8. You’ve been BroganBumped again – great post and thanks for all the terrific links! New people to read, hooray. Yes, people – not just blogs!

  9. lara – they are great people, so thank you for seeing that. And each of them is a person and writes out of that.


    It’s a remarkable thing. I’ve met most of them (not Paul and Cheryl yet) and there is a significant correlation between blog and other online interaction and offline interaction. The other word to use for that is integrity.

    Thanks for making me see that. Cool!

  10. Jon,

    I continue to learn from you and many of those you’ve mentioned, along with some new folks to follow. Thank you for the heads up, and for the mention. I’m truly humbled to be included among such professionals!

    Once again you’ve challenged me. Now if only I can figure out how to turn off the Word Press comment approver… 🙂


  11. Good question Cheryl. I’m on .com rather than .org (wordpress that is) so I can’t help much.

    But this is a place of learning so someone else might help.

    and thanks for the encouragement.

  12. Jon, I’m feeling a little bit quiet and humbled by this post and being included in this company, but I do very much believe in intentional writing and blogging, so I’ll thank you.

    The piece on mind-mapping got a great reaction – in the sense that people went off and tried it for themselves – which is the best sort of feedback a girl can hope for.


  13. Ah Joanna.

    The tool, brought to mind for blogging, led to my last 3 posts at gnmparents.com, all on the core theme of affirming words. So there are people affirming other specific people thanks to that tool coming into my hands (and onto my steering wheel).

    so thank you.

  14. Blessings on all you do, Jon.

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