It’s a commodity. It’s so basic that we don’t even think about looking at the label. We know what’s in the bottle, we dump it on, we move up.
And then a chain decided to relabel the bottle.
It doesn’t make you use it any differently. But a ketchup bottle with a sense of humor makes us smile, makes us think that this place cares enough about the customer experience to consider the basics.
It makes me think about basics. Do I think about them? Do I pay attention to them? Do I look at even the smallest details and give them life?
While watching something recently, I heard the John Wooden story about meeting with his teams at the beginning of each season and saying, “This is a basketball.” Whether the story is true or not, there a place for starting with the basics and spending time on them, making them matter.
Today, for awhile, go back to whatever is at the core of your life, that thing which is now second nature and look at it. Let it recharge your weekend.
And tell us what happens.