I write all the time. I think I write reasonably well.
So when I read that Chris Brogan was offering weekly emails with blogging topics, I was glad for other people, but I wasn’t sure I was interested.
Then, the other day, Chris gave us all a sample of one of those emails. I sent him a message telling him that it was a waste of time because rather than being able to bounce from twitter to facebook to email to twitter, I found myself writing. I wrote a post to the people who read 300wordsaday.com about how I think about them while writing. I wrote two more posts that build on that one. I started looking at a series of posts for the month of February.
Chris talks, for example, about a post about problems:
Should Something Ever Go Wrong – Imagine giving your customers or readers or friends a post where you explain ahead of time how you wish they’d handle a break from your typical promised experience. … Giving your audience a strong understanding on how to deal with what to do when things don’t go as planned is a powerful opportunity to build a relationship before you need it.
I read that and thought, “What if I wrote about what happens when you run into hypocrites in church? About what happens when the Bible doesn’t make sense? About what happens when prayer doesn’t work?”
I mean, those are the kinds of things people ask me about and yet I haven’t clearly written about them.
And I never would have thought about that series without Chris’ prompts.
The early people to talk about rhetoric, persuasive discourse, talked about the five canons of rhetoric: invention, arrangement, style, memory, and delivery. The first was about finding ideas, about finding new ways to talk about what you already know.
I always skipped over invention. I never knew what I was missing.
His emails are available by subscription. But try the free one. See if it helps.
It helped me.